June 16, 2014
I’ve been reluctant to weigh in on the “when is the trailer coming?” apart from putting in the occasional “soon”. But it kinda feels as though there’s a mob of very hungry dwarves piling up at the front door right now (and me without so much as a seedcake in the pantry), so we recently put out some feelers to try and gauge what’s going on.
And, honestly, no-one knows for certain right now. That’s what it boils down to — it will come when it appears and as soon as we know, you’ll know.
However, here is a summary of what we’ve learned:
This is a pretty much the extent of our knowledge. So now you know what we know, too.
I am loathe to make predictions (if only because the law of infinite perversity means WB will inevitably do something else to make me look a giant idiot), but (personal opinion!) I wonder if we might have to wait just a little bit longer.
It’s well-known that the next Warner Bros. filmthe studio might suggest theatre owners attach a BOTFA trailer to is Jersey Boys.
Yet, that would almost certainly entail an internet unveiling early this week — as early as Tuesday. And that’s too close now — we would have known Friday (as we did last year) via official channels that something was coming. And the rumour mill would have been running before that. For example, last year we had a trailer rating from the BBFC on June 6, well before the debut on June 11.
Instead we have dead silence.
That’s why I urge caution for those saying “Oooh, this week for sure!”.
There’s an additional complication, too.
I don’t think many fans have heard about it, but in January/February of this year, the National Association Of Theater Owners (NATO – hah!) enacted new guidelines for studios for marketing their movies.
In a nutshell, these guidelines:
According to the reports that I’ve read, these guidelines apply to any film being released after October 1, 2014 (and I think we all have December 2014 firmly marked on our calendars for BOTFA by now).
There is a get-out clause for studios: they can waive the guidelines for two films each year. We don’t know if Warner Bros. are using that waiver for The Hobbit: the Battle of the Five Armies.
However, if they weren’t, where does that leave us?
The Hobbit: The Battle of the Five Armies debuts on December 17, 2014. Count back 150 days from December 17 and you get … July 20. And guess what starts four days after that? San Diego Comic-con.
And Into the Storm debuts a bare fortnight after that.
That’s merely an observation. It’s not a prediction. It’s not even a guess. So please don’t go around saying TORn says the trailer will come on July 20 — because I’m not.
Still, it is an interesting coincidence.