November 24, 2014
THE MULE is a new Australian movie, a dark comedy drug movie that Kernel Andrew reviews below. I wanted to talk about its uniqueness in distribution techniques. The makers of the film literally decided against a cinema release for the movie and released it this Friday just been, the 21st November, direct to iTunes worldwide sales, then, literally two weeks later, December 3rd, it is releasing on Blu Ray and DVD. They were not happy with the state of distribution and have skipped home entertainment waits, post cinema, and have made something readily available to the world. It is a first for Australia and it is in no way because of the quality of the movie. They will probably make more money from this – look at THE BABADOOK, a sublime work of genius, but because it was an Australian movie cinemas wouldn’t take it, it got 13 screens around the country and made just $256k in its entire Australian run, in the UK it made $633k in its opening weekend and $1.1MIL in France – I believe it opens this week in the U.S. and I am anticipating good things from there as well. I wish THE MULE all the success it can get from this new model of distribution, it should be noted that since Friday it is already #1 on the Indie iTunes charts – huge gratz! I have to brag, I am off to a special screening in a cinema for it tomorrow night, and after Andrew’s review am very much looking forward to it. THE BABADOOK is aeOneANZ release, it is available now on iTunes and is rated MA15+. All the best…..JK.